Keep Your Color

Article about preserving your haircolor

There’s nothing like fresh haircolor to boost your confidence and leave you feeling gorgeous. But without the proper TLC, color-treated hair can lose its vibrancy, becoming faded, dull and less-than-lustrous. Here, discover ways to make first-day brilliance shine on.

Invest in Proper Products

Shampoo and conditioner can be your color’s best friends—or fade-inducing foes. To ensure that your shade doesn’t disappear down the drain, wash with products that have been specially formulated for color-treated hair. EverPure’s gentle, sulfate-free formula won’t strip or dull hair—and its luscious, herbal-scented lather leaves hair soft, silky and conditioned. Try EverPure Moisture Shampoo every other day to cleanse and revive color and use EverPure Moisture Conditioner every day to smooth and detangle hair.

Be Careful with Wet Hair

Hair is delicate when wet, so shampoo and condition gently to avoid breakage and maintain color’s vibrancy. For added color-saving benefits, make sure to wash hair in tepid—not hot—water and towel dry with a gentle, squeezing motion instead of shaking, rubbing, or twisting it.

Style Smart

Take care not to over-dry when blow-drying. Leaving your hair slightly damp will hydrate it and prevent static. After styling, apply a smoothing agent like EverPure Smooth Frizz-Free Serum to banish flyaways and infuse strands with lustrous shine.

Shield Your Shade

UV rays pose a threat to more than your skin—too much exposure dulls shade intensity and saps shine. To help maintain your best color and protect your hair from the sun, choose products with UV filters. Also, use EverPure Moisture Deep Restorative Masque weekly to hydrate locks and seal in brilliance. Avoid extensive exposure to sunlight and stay away from pool water—the chlorine can affect your color and may even turn it green. If you have to swim, wear a cap to protect your hair and keep it looking beautiful. Finally, to keep your style—and your color—in check, use Elnett Satin Hairspray in Extra Strong Hold with UV Filter.

Touch Up to Keep Color Fresh

Begin a regular color cycle. To ensure that your hair color stays beautiful and consistent, it’s a good idea to touch up your roots every four to six weeks. Use your L’Oréal Paris hair color of choice for a flawless touch-up and to achieve the most perfect match to your shade.

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