Mask Mania

For Damaged Hair

A mask is a must if you are noticing signs of dryness and damage or your hair has recently been processed—colored, permed, straightened. These processes can change the porosity of hair. A mask like Total Repair 5 Damage Erasing Balm helps close down the hair cuticle, safeguard color and notably improve texture. Look for masks with ceramides orhyaluronic acid—ingredients that help repair and nourish weakened strands.An essential part of any hair repair strategy, hair masks should be used every week, and even more often for damaged hair.

For Dry Hair

Although your hair may look and feel dry and lifeless, chances are that it’s nothing a serious dose of moisture can’t cure. A far cry from your daily conditioner, hair masks like Power Moisture Rush Mask come to the rescue. Containing a high proportion of moisturizers and nutrients, they are able to infuse instant hydration deeply into the hair shaft—where the real transformation can occur.

Hydrating masks use ingredients to help bring moisture to strands. Formulas withwater-attracting hyaluronic acid molecules like Advanced Haircare Power Moisture Rush Mask help dry hair attract—and retain—a mega-dose of moisture. Boost results by using it along with the Advanced Haircare Power Moisture Shampoo and Conditioner duo. They’re also formulated with hyaluronic acid and work in tandem to increase overall hydration.If your goal is super lustrous hair, you’ll want to treat your hair to a moisture mask at least once a week.

For All Hair Types

Other reasons to use a hair mask include: At the end of a beachy weekend. Before a big event (read: wedding!). As a beauty treat after a long week. Because you regularly use heat to style your hair (flat iron, blowdryer). You’re recovering from hair that has been overworked. You want to rehydrate hair after a long plane ride.

Masks can transform your hair in just three minutes, making them a perfect way to put your downtime to use. And if you’re a multitasker at heart, put your hair up after a mask application and stay busy while the treatment takes effect.

From a deeply reparative treatment to a quick glossing pick-me-up, there’s a hair mask for every level of indulgence. And the best part? This simple way to boost your hair’s shine and health works in mere minutes.

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