The Smoky, Winged-out Eye, with Master Makeup Artist Billy B.

  • Smokin’ Hot

    A smoldering, smoky, winged-out eye has enough wow-factor to stand on its own, so the rest of your makeup should be understated. Start with a BB cream for a natural face, or go nude with our current obsession, L’Oréal’s Magic Nude Liquid Bare Skin Perfecting Makeup (we’re talking flawless) and be sure to use an eyelid primer for a long-lasting, crease-free look. Remember, this look is all about the eye, and the finishing touch is what matters most: major, mondo, butterfly-lashes. Celeb makeup artist Billy B. breaks it down for us; magic wand and all.

  • Apply Liner To Top Lid

    Make short easy strokes, starting at the inner corner, along the base of your lash, like Billy B. No need for perfect application here as you’re going to smudge this line. For the boldest, most intense look, Billy B. works with L’Oréal’s Voluminous Smoldering Eyeliner in black of course.

  • Line the Inner Bottom Lash

    Next, gently line the lower inside water line. The trick here, per Billy B., is to use a soft, pliable, comfortable liner that glides on easily. If you have to apply too much pressure, it’s time for a new liner.

  • STEP 2: Smudge Liner with Brush

    Blend the liner with a soft angled brush to make it as smoky as you like. Blend the liner up on onto the lid, continuing the shape along the lash line. Billy B., who creates dramatic, famous smoky eyes for Beyoncé, Gaga, and Gwen Stefani, loves a pliable pencil that smudges easily so you can make it as smoky and blended as you like, for a personalized effect.

  • Smudge the Bottom Liner

    Gently holding your lid in place, continue smudging and blending the liner with the brush on the bottom. The more you smudge, the more dramatic the effect. If you goof and go too far, dab a bit of concealer for a quick fix.

  • STEP 3: Apply Shadow

    Using a shadow brush or sponge applicator, apply a dark shadow over the liner to help set it and make it last all day and night (if you’re not sure what color, L’Oréal Colour Riche has an entire smoky collection that serves up killer combos for every style). Work the shadow into your crease, and gently smudge to fade the edge. Billy B., the master, mixes color choices for different moods. Dark for daring, brighter for bolder; it’s up to you.

  • Continue Shadow on the Bottom

    Apply shadow under the lash line. How far will you go? Again, this is where personalization comes in; the more shadow, the more intense and edgy the effect. Start with less; you can always add more! Beware (in a good way!); brighter colors may transfix passersby.

  • The Big Finish: Big Mascara

    With your eyes already smoldering, prepare for the showstopper: winged-out mascara. Starting at the inner corner, get right into the base of the lash and work from the base out. Billy B. creates this killer, Kim K-type look with L’Oréal’s new Voluminous Butterfly Mascara. The special curved wand grabs and separates each lash and thoroughly coats them all at once. Voila? Yes. Billy B. adds to the effect with a finishing coat on the bottom.

  • Billy B.’s Masterpiece

    Eyeliner, shadow, and mascara and the expertise of Billy B.; that’s all it takes for knockout, smoky butterfly eyes. Careful how you use them, they have a serious hypnotic effect.

We'd welcome your feedback!

Thank you for visiting our website. You have been selected to participate in a brief customer satisfaction survey to let us know how we can improve your experience.

The survey is designed to measure your entire experience, please look for it at the conclusion of your visit.